Product Care

While buying stylish, motivational jewellery is fun and exciting, nothing ruins the mood more than lacklustre tarnish. There is no need to dread the cleaning process or fear that your silver is forever ruined.


I'll show you that sterling silver care is easy, quick, and convenient. You just need to know the right tricks and techniques. Let's get to it! 

1. Know Your Sterling Silver 

Love, Jools bracelets are made of 925 Sterling Silver, this material is sturdy and doesn't need much cleaning. The 925 hallmark guarantees legitimate silver that has been tested. With proper care and knowledge of your jewellery, your bracelet can last a lifetime and beyond.

2. Dry Silver Is Happy Silver

Interesting fact: pure water by itself doesn't damage sterling silver, but most of the water we're exposed to in our daily lives is not purified. Chemicals and contaminants in the water can result in tarnished and dull looking silver, so it's best to know what's what when it comes to water. 

  • Shower. It's not a great idea to shower with your jewellery on, but once in a while isn't going to do any lasting damage. Just make sure to dry it after.
  • Swimming Pool. Take your silver off. Chlorine is a pretty harsh chemical, so if you accidentally forget to remove your silver jewellery before hopping in, make sure to rinse and clean it afterwards. 
  • Hot Tub. Same idea as the swimming pool, but there's even more chlorine in the hot tub and the heat can accelerate the chemical reaction. 
  • Hot Springs. The sulphur in natural hot springs will wreak havoc on your silver. Unless you're going for that "dark oxidised" look, avoid at all costs. 
  • Bonus Tip: Chemicals in lotions and perfumes can also cause your jewellery to tarnish. Apply them first, let them dry, and then put your jewellery on. This alone can make a HUGE difference in your silver's lustre. 

3. Maintain Proper Storage

When we leave our car out in the rain, what happens? It gets dirty! The similar principle applies to sterling silver care. You need appropriate storage for your bracelet. And, you need to be diligent about maintenance. 


Air exposure can wreck havoc by tarnishing your delicate silver. Don't just leave it lying on your bedside locker or in an open jewellery box or drawer! It's best to store silver in individual, air-tight bags like zip-lock sandwich bags. These types of bags keep air exposure out, and keep the shininess and brilliance intact.
Do NOT bunch several pieces in the same bag to save time or space. This can cause scratching and tarnish, and that is exactly what we are trying to avoid here! For additional preventative efforts, silica gel packets provide anti-tarnish protection. If you have any lying around throw one in the bag for extra care. 

4. Know When To Take Off Your Jewellery 

Yes, I know how much you love your gorgeous bracelet but sometimes it has to come off, here's why. 


Strong chemicals, sulphur, sweat and perspiration, chlorine, and harsh sunlight can tarnish and corrode the brilliant shine you love in your silver. Don't take your chances. Preventative care is significantly easier than dealing with damaged jewellery! 

It is optimal to remove jewellery during the following times: 

  • Household chores, such as dishes, laundry, and when using cleaning chemicals
  • When exercising, at the gym, or playing contact sports
  • When showering or bathing 
  • Swimming, hot tubs, or saunas
  • Very hot places (such as when lying out at the beach or pool)
  • When getting ready (i.e: putting on lotion, makeup, hair products)
  • Outside chores or tasks, such as gardening 

Preventative care is ALWAYS easier than aftercare! 

5. Put On And Take Off Your Bracelet Properly

To avoid bending your bracelet out of shape when putting it on, open it and slide it over your fingers, over the palm and up onto the wrist. Likewise, to take it off open it, slide it down over your palm, over you fingers and off. 

6. Polish It Pretty

Despite our best efforts, Silver can still get dirty. Fortunately, sterling silver care can be as easy as a fast rubdown. To do this, use a simple microfiber cloth or  special jewellery cloth (not paper towels or toilet paper) to clean your bracelet. Focus on maintaining long up-and-down strokes to clean the jewellery. Be sure to use different parts of the cloth to avoid spreading any tarnish. Do not use circular motions here, as it can actually make the tarnish or dirt worse. And, that's it!